How to Communicate Product Requirements to Chinese Factories
You send a product photo to a factory and ask:
“Can you make something like this?”
The factory replies: “Yes, no problem.”
A few weeks later, the sample arrives. It looks similar, but it’s not exactly what you wanted.
The problem may not be the factory’s manufacturing ability.
You and the factory may have understood the same request differently.
A Photo Is Not a Complete Product Brief
A reference image can explain the general design direction, but it may not communicate the details that matter during manufacturing:
- Exact dimensions.
- Materials and finishes.
- Colors and appearance.
- Product functions.
- Packaging requirements.
- Acceptable tolerances.
For electronic products, component specifications and performance requirements may also be necessary.
How to Make Your Requirements Clear
1. Start with a simple product brief.
Explain what you’re developing, who it’s for, and what you want to achieve. Add reference images and drawings where available.
2. Separate must-have requirements from preferences.
Tell the factory which details cannot change and where alternatives are acceptable.
3. Confirm important decisions in writing.
After calls or meetings, summarize agreed specifications, changes, responsibilities, and next steps.
4. Approve the actual sample before production.
Check that the final sample reflects the requirements both sides have agreed on. If a critical detail changes later, request approval again.
The Takeaway
Good communication isn’t about sending more messages.
It’s about making sure everyone understands the same requirements before production begins.
Have a product idea but need help turning it into a clear development plan?